Sunday, May 10, 2009

jump, jump, jump...

The term gatejumper seems rather significant when you think about it. A gatejumper is saying "screw the old way, i'm just going to create my own way." This holds true for a lot of different mediums in today's society.

I think the place this happens most is on blogging sites like blogger, or wordpress. YouTube has also had a significant effect on the gatekeepers. Itunes now has a place where unknown artists can upload their music for all itunes users to buy. Incredible. With those three mediums we have skipped over the editors and publishers, the producers and directors, and the music labels. There is no climbing a ladder for gatejumpers. They simply hop over it.

The effect from all this 'jumping' is a lot of user-generated content. There are thousands and thousands of videos on YouTube that are not seen as masterpieces. However, there are those people like Gary Vaynerchuck that use videos to become famous.

In the music industry, Colby Callait started on MySpace and is now singed to a major label.

There are ways to get yourself out there, you just have to be creative in using them.

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